Heritage of Corporate CIS

Corporate CIS

The CIS was promulgated by Core Pacific Group in 1998 is composed of two colors, "the earthy yellow" and "nature green", which are uniformly applied by both the general management office of the group and its affiliated enterprises.

From November 3, 2021, the components and connotation of CIS remain unchanged. The three natural elements of "blue sky", "green land" and "ocean" are combined into one to represent the corporate CIS in the new century.

Components of CIS

  • The sphere
    Symbolizes the earth and the continuous rolling and changing global market.Core Pacific Group continues to grow and mature against such backdrop.
  • The Chinese character "Jing"
    The main focus of the design, representing Core Pacific Group and the contribution of Chairman Sheen, Ching-Jing to the group. In terms of the image itself, it also implies CPG (abbreviation of Core Pacific Group) and CJ (abbreviation of Chairman Sheen’s English name).
  • The orbit
    Represents the sustainable advance of the corporate development.

Connotation of CIS

  1. “Jing” refers to ten trillion, the meaning of magnificence. Instead of the traditional focus on English expression, the visual design highlights the Chinese character “Jing”, meaning that Chinese gain honor from the world and become the leading role in the age of globalization.
  2. The Chinese character “Jing” also refers to the capital and central plains as well as the heart of regional politics, economy, and culture. It symbolizes the corporate ambition to exploit Mainland China and advance on the global market.
  3. Jing is above the earth and sphere and located in the middle of upward orbit, which represents the corporate spirits of sustainable development, evolvement with time, continuous progress, management of global economic trend, and adequate international outlook. The overall composition implies Taiji configuration, symbolizing the generation of Ying and Yang with circular dynamics.

Significance of CIS colors in its 1998 edition

企業用色

The color comprises "the earthy yellow" and "nature green", representing the corporate passion for the world.

  1. When exploiting other business and developing itself, Core Pacific Group also emphasizes the ecological environment and contribution to the society.
  2. The color signifies the value of Core Pacific Group; that is, affiliates and colleagues should continuously work hard on this land to gain achievements.

 

Significance of CIS colors in the new century of the 2021 edition

三原色

 

  1. The blue sky and ocean symbolize the innovative R&D, which should be as boundless as the sky and sea, and highlight the company's concern about clean and pure sky and ocean, showing the sense of responsibility of ecological environmental protection of Core Pacific Group.
  2. The color of green conveys the meaning of absorbing carbon and resisting global warming, planting trees as much as possible to greening the environment, caring for the earth and paying attention to global climate change.
  3. By integrating the three ecosystems of "blue sky", "green land" and "ocean", Core Pacific Group has made a sustainable promise of "protecting the earth" and "caring for the earth".